Exclusivity on sale - a myth that pulls your business down

The real estate phenomenon experienced an unprecedented explosion in the small town of Sibiu. This is how dozens of inexperienced real estate players appeared overnight. Nothing bad so far. The problem arises when the old real estate sharks represented by real estate agencies jump at the throats of beginners and promise them the moon and the stars in exchange for exclusivity.

The disaster behind exclusivity

In a volatile and fluctuating market such as the one today, no one should condition the success of their business on an external factor. When someone decides to hand over the fate of the sale exclusively to one single party, this person has simply linked the success of the project to another entity.

In other words, exclusivity only limits, and the developer who opts for it is unjustifiably linked to an agency that will never take over the responsibility for the failure of the real estate project.

You can't judge straight when you're crooked

Trade is the same in any field: If your product is displayed in several store chains, sales will be considerably higher than if you sell your product only at the factory gate. The same is true in services, when we talk about real estate brokerage. However, the old sharks do not pursue the interest of the developers, but the collection of a large commission and the provision of a large share for the agency's portfolio.

Real estate agencies that offer developers to sign an exclusivity agreement pursue their own agenda, not at all that of the seller. Sellers who find themselves in this situation are simply lured by a myth.

A real estate agency that has a really good and healthy vision will understand that the most important thing is the overall success of developers and projects and that it implicitly decides over the welfare of the agency. In the case of exclusivity, the exact opposite is true: the success of the agency is pursued to the detriment of the success of the project.

Why don't the buyers from Sibiu want to work with a real estate agency?

It is these traps set by real estate agencies that have led to the fact that today people who hear of real estate agencies are afraid of a potential collaboration. We will hear everywhere about situations in which sellers signed exclusivity agreements, waited months or even years to sell the property, and when they finally found a client themselves, they were forced to pay a commission to the agency, even if it did not facilitate the transaction.

If all agencies pursue the good of the client, why would they be bothered if another agency or the owner himself sells the property? In the end, the customer's goal is the sale. Or is the goal not for the good of the customer? Well, when the goal becomes the collection of a commission and not the good of the client, we witness an immoral aspect that should not grow.

Instead of a conclusion

The purpose of the effort of real estate agencies should not be the greedy gain, but to provide an exceptional service to our customers. By doing so, the money will be a natural consequence.

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